Motown Museum Online Shop

For the Motown Museum Online Shop, I developed a cohesive retail visual system rooted in the warmth and analog authenticity of Detroit’s musical legacy to add new items to the online store for 2026. Inspired by the atmosphere of Hitsville U.S.A., the collection blends vintage studio aesthetics, rich wood textures, vinyl-era materials, and subtle archival detailing. From apparel and enamel pins to premium lifestyle goods, each product was designed to reflect Motown’s soulful heritage while maintaining a refined, museum-quality presentation. Work shown includes both approved production pieces and exploratory concept proposals developed for internal brand presentation. Not all concepts were selected or commercially released.